Our business strategy has developed from the basic commitment that any pet owner makes to his or her pet: the commitment of care. As pet owners ourselves, we have developed a company of products designed to simplify the tasks of pet care in ways that promote a positive environmental agenda.

Our initial products will provide safe, environmentally friendly solutions to the often unpleasant, but necessary, tasks of pet waste disposal. Over eight million households in the U.S. include at least one dog or cat. The total canine population alone is over seventy million and growing, creating exponential growth in demand for services and related pet care products. However this growth creates the potential for the harmful effects of pet waste, to overcome the natural cycles that break down fecal waste into benign organic mater.